Ceramics Industry
I thank my hon. Friend the Member for Lichfield (Dave Robertson) for his excellent opening speech. My remarks today will be at a slightly different level. They are focused on studio pottery—ceramics made on an individual basis, where each piece is unique and handmade. Studio pottery is growing in popularity in this country following programmes such as “The Great Pottery Throw Down”. There are thousands of makers up and down the country, and the industry is worth about £50 million in its own right. Pottery and potters are as old as the human race; although it might not be the oldest profession, it is certainly one of the earliest. Britain leads the world in modern studio pottery, which was largely started by Bernard Leach and the Japanese master Hamada in St Ives in Cornwall. Many of his techniques came from traditional Japanese techniques and favoured an apprenticeship system. More contemporary and well-known potters such as Grayson Perry and Keith Brymer Jones have all grown from that movement. However, making a living from pottery remains tough. The price of clay and energy have increased, and most potters earn well below the minimum wage. The Arts Council could help individual potters, specifically at the beginning of their careers. That would help nurture the industry, while a reduction in VAT on clay would help small producers. Furthermore, the way HMRC treats apprenticeships and mentoring needs a more creative attitude to help the industry. In Stroud, there are long-running potteries such as Lansdown Pottery and the newer Stroud Pottery. The Clay Loft in Nailsworth provides studio space and tuition for this very popular art form, while Stroud markets provide an excellent place to sell the pots.